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Brand
Manager
Ottawa, Quebec
The Global
Brand Manager will develop and implement comprehensive global
marketing strategies for assigned products. This individual will
communicate with clients and key thought leaders who are involved
with Oncology, Liver Cancer and Nuclear Medicine research to understand
their challenges and needs; then translate these needs to the
company's development
team to incorporate solutions into the company's products and/or
services. The Global Brand Manager will guide the refinement of
products to capitalize on opportunities for TheraSphere on a global
level. The Global Brand Manager will identify market needs and
define features and attributes to differentiate MDS Nordion's
products in order to maintain a competitive advantage. As the
primary marketing expert, the Global Brand Manager will monitor
and evaluate product development programs, product performance
and modifications.
The Global
Brand Manager will expand awareness of their product on a global
basis. This individual will conduct market research, market sizing
and analysis of potential markets throughout the world. The Global
Brand Manager will determine scope of market, penetration and
potential; identify trends and new opportunities; collect competitive
intelligence; and identify and understand customer needs and satisfaction.
This will include determining regulatory and reimbursement requirements
in countries where the product has not yet been approved.
The Global Brand Manager will also provide high level sales support
and act as a conduit to communicate changes effectively to the
organization. This will included developing marketing materials
and providing support to the sales force in order to drive market
adoption of TheraSphere. The Global Brand manager will also coordinate
the product pricing, advertising and distribution policies.
If you
would like to receive a detailed position description and learn
more about this position, please contact Jason Matkowski at 610-458-3372
or via e-mail.
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